BrevoVS
FunnelKit
FunnelKitBrevo vs FunnelKit
A side-by-side comparison to help you choose the right platform for your business.
Brevo
Email marketing and CRM platform for growing businesses
Free
4/ 5
Small businesses wanting affordable email and SMS marketing with a built-in CRM
Visit Website
FunnelKit
WordPress and WooCommerce funnel builder plugin
$99.5/year
4/ 5
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
Visit WebsiteFeature Comparison
| Feature | Brevo | FunnelKit |
|---|---|---|
| Funnel Builder | No | Yes |
| Landing Pages | Business plan+ | Yes |
| Email Marketing | Yes | Via automations add-on |
| A/B Testing | Yes | Yes |
| Ecommerce | Via integrations | Yes |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | WordPress |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Brevo | FunnelKit |
|---|---|---|
| Free Plan | Yes | No |
| Free Trial | No | No |
| Free | Free | $99.5/mo |
| Starter | $25/mo | $199.5/mo |
| Business | $65/mo | $399.5/mo |
| Enterprise | $null/mo | - |
Pros & Cons
Brevo
Pros
- ✓Free plan with 300 emails per day and unlimited contacts
- ✓Email pricing based on volume sent, not contact count
- ✓Built-in SMS and WhatsApp marketing campaigns
- ✓Transactional email and SMTP relay included
- ✓Simple CRM with deal pipeline management
Cons
- ✗Landing page builder only on Business plan ($65/month)
- ✗No funnel building capabilities
- ✗Free plan includes Brevo branding on emails
- ✗Marketing automation limited on lower-tier plans
FunnelKit
Pros
- ✓Deep WooCommerce integration with one-click upsells and order bumps
- ✓Works with popular WordPress page builders like Elementor and Divi
- ✓Advanced checkout page customisation and field optimisation
- ✓Built-in A/B testing for funnels and checkout pages
- ✓One-time annual fee instead of monthly recurring costs
Cons
- ✗Requires WordPress and WooCommerce - not a hosted solution
- ✗Setup and configuration more technical than SaaS alternatives
- ✗No built-in email marketing without the automations add-on
- ✗Limited to the WordPress ecosystem
Frequently Asked Questions
What is the difference between Brevo and FunnelKit?
Brevo is email marketing and crm platform for growing businesses, and is small businesses wanting affordable email and sms marketing with a built-in crm. FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site.
Which is cheaper, Brevo or FunnelKit?
Brevo starts at free to start, while FunnelKit starts at $99.5/year. Brevo is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Brevo have funnel builder?
No, Brevo does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to Brevo through a third-party integration.
Which platform is better for beginners, Brevo or FunnelKit?
For beginners, Brevo is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. FunnelKit is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site, which may involve a steeper learning curve.
Can I try Brevo and FunnelKit for free?
Brevo offers a free plan. FunnelKit does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Brevo if...
Small businesses wanting affordable email and SMS marketing with a built-in CRM
Not ideal if: Marketers needing sales funnels, landing pages, or advanced marketing automation
FreeVisit Site
Choose FunnelKit if...
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
Not ideal if: Non-technical users wanting a hosted, all-in-one solution
$99.5/moVisit Site