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BrevoBrevo
VS
KeapKeap

Brevo vs Keap

A side-by-side comparison to help you choose the right platform for your business.

Brevo

Brevo

Email marketing and CRM platform for growing businesses

Free
4/ 5

Small businesses wanting affordable email and SMS marketing with a built-in CRM

Visit Website
Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website

Feature Comparison

FeatureBrevoKeap
Funnel BuilderNoNo
Landing PagesBusiness plan+Yes
Email MarketingYesYes
A/B TestingYesYes
EcommerceVia integrationsYes
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSNoNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanBrevoKeap
Free PlanYesNo
Free TrialNo14 days
FreeFree$249/mo
Starter$25/mo$349/mo
Business$65/mo-
Enterprise$null/mo-

Pros & Cons

Brevo

Pros

  • ✓Free plan with 300 emails per day and unlimited contacts
  • ✓Email pricing based on volume sent, not contact count
  • ✓Built-in SMS and WhatsApp marketing campaigns
  • ✓Transactional email and SMTP relay included
  • ✓Simple CRM with deal pipeline management

Cons

  • ✗Landing page builder only on Business plan ($65/month)
  • ✗No funnel building capabilities
  • ✗Free plan includes Brevo branding on emails
  • ✗Marketing automation limited on lower-tier plans

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Frequently Asked Questions

What is the difference between Brevo and Keap?
Brevo is email marketing and crm platform for growing businesses, and is small businesses wanting affordable email and sms marketing with a built-in crm. Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing.
Which is cheaper, Brevo or Keap?
Brevo starts at free to start, while Keap starts at $249/month. Brevo is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have custom domain?
No, Keap does not include built-in custom domain. If custom domain is important to you, Brevo offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, Brevo or Keap?
For beginners, Brevo is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Brevo and Keap for free?
Brevo offers a free plan. Keap offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
Brevo

Brevo

Email marketing and CRM platform for growing businesses

Small businesses wanting affordable email and SMS marketing with a built-in CRM

  • ✓Free plan with 300 emails per day and unlimited contacts
  • ✓Email pricing based on volume sent, not contact count
  • ✓Built-in SMS and WhatsApp marketing campaigns
Visit Brevo
Brevo

Choose Brevo if...

Small businesses wanting affordable email and SMS marketing with a built-in CRM

Not ideal if: Marketers needing sales funnels, landing pages, or advanced marketing automation

FreeVisit Site
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site