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ClickFunnelsClickFunnels
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HubSpotHubSpot

ClickFunnels vs HubSpot

A side-by-side comparison to help you choose the right platform for your business.

ClickFunnels

ClickFunnels

The original sales funnel builder

$97/month
4.5/ 5

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Try ClickFunnels
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

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Feature Comparison

FeatureClickFunnelsHubSpot
Funnel BuilderYesNo
Landing PagesYesProfessional plan+
Email MarketingPro plan onlyYes
A/B TestingYesProfessional plan+
EcommerceYesVia integrations
Membership SitesYesNo
Affiliate ManagementPro plan onlyNo
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSNoYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanClickFunnelsHubSpot
Free PlanNoYes
Free Trial14 daysNo
Basic$97/moFree
Pro$297/mo$20/mo
Marketing Hub Professional-$890/mo
Marketing Hub Enterprise-$3600/mo

Pros & Cons

ClickFunnels

Pros

  • Best-in-class funnel builder with proven templates
  • One-click upsells and order bumps increase average order value
  • 100,000+ member community and FunnelFlix training
  • Built-in A/B split testing on every page
  • Share Funnels for easy collaboration

Cons

  • Starts at $97/month - more expensive than most alternatives
  • Email automation only on Pro plan ($297/month)
  • No native webinar hosting
  • Page editor can be sluggish on complex pages

HubSpot

Pros

  • Free CRM with contact management, deals, and tasks
  • Industry-leading marketing automation and workflows
  • Extensive reporting and attribution dashboards
  • Massive integration ecosystem with 1,500+ apps
  • Unified platform covering marketing, sales, service, and CMS

Cons

  • Marketing Hub Professional starts at $890/month - very expensive
  • Many key features locked behind Professional or Enterprise tiers
  • Annual contracts required on Professional and Enterprise plans
  • Steep learning curve due to the breadth of the platform

Frequently Asked Questions

What is the difference between ClickFunnels and HubSpot?
ClickFunnels is the original sales funnel builder, and is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps. HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation.
Which is cheaper, ClickFunnels or HubSpot?
ClickFunnels starts at $97/month, while HubSpot starts at free to start. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does HubSpot have funnel builder?
No, HubSpot does not include built-in funnel builder. If funnel builder is important to you, ClickFunnels offers this feature natively. You may be able to add it to HubSpot through a third-party integration.
Which platform is better for beginners, ClickFunnels or HubSpot?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. ClickFunnels is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps, which may involve a steeper learning curve.
Can I try ClickFunnels and HubSpot for free?
ClickFunnels offers a 14-day free trial. HubSpot offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

ClickFunnels

Choose ClickFunnels if...

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Not ideal if: Businesses needing a full ecommerce store, blog, or CRM

$97/moTry Free
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages