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ClickFunnelsClickFunnels
VS
InstapageInstapage

ClickFunnels vs Instapage

A side-by-side comparison to help you choose the right platform for your business.

ClickFunnels

ClickFunnels

The original sales funnel builder

$97/month
4.5/ 5

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Try ClickFunnels
Instapage

Instapage

Enterprise landing page platform for advertising teams

$299/month
4/ 5

Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation

Visit Website

Feature Comparison

FeatureClickFunnelsInstapage
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingPro plan onlyNo
A/B TestingYesYes
EcommerceYesNo
Membership SitesYesNo
Affiliate ManagementPro plan onlyNo
Webinar HostingNoNo
Built-in CRMNoNo
Blog / CMSNoNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanClickFunnelsInstapage
Free PlanNoNo
Free Trial14 days14 days
Basic$97/mo$299/mo
Pro$297/mo$599/mo

Pros & Cons

ClickFunnels

Pros

  • ✓Best-in-class funnel builder with proven templates
  • ✓One-click upsells and order bumps increase average order value
  • ✓100,000+ member community and FunnelFlix training
  • ✓Built-in A/B split testing on every page
  • ✓Share Funnels for easy collaboration

Cons

  • ✗Starts at $97/month - more expensive than most alternatives
  • ✗Email automation only on Pro plan ($297/month)
  • ✗No native webinar hosting
  • ✗Page editor can be sluggish on complex pages

Instapage

Pros

  • ✓Pixel-perfect drag-and-drop landing page editor
  • ✓AdMap feature visually connects ads to matching landing pages
  • ✓Built-in heatmaps and advanced analytics
  • ✓Team collaboration with real-time editing and comments
  • ✓AMP landing page support for mobile speed

Cons

  • ✗Very expensive at $299/month for just landing pages
  • ✗No funnel builder, email marketing, or ecommerce features
  • ✗Conversion limits on lower plans can restrict scaling
  • ✗Overkill for small businesses or solo marketers

Frequently Asked Questions

What is the difference between ClickFunnels and Instapage?
ClickFunnels is the original sales funnel builder, and is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps. Instapage is enterprise landing page platform for advertising teams, and is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation.
Which is cheaper, ClickFunnels or Instapage?
ClickFunnels starts at $97/month, while Instapage starts at $299/month. ClickFunnels is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Instapage have funnel builder?
No, Instapage does not include built-in funnel builder. If funnel builder is important to you, ClickFunnels offers this feature natively. You may be able to add it to Instapage through a third-party integration.
Which platform is better for beginners, ClickFunnels or Instapage?
For beginners, ClickFunnels is generally the easier starting point with plans starting at $97/month. Instapage is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation, which may involve a steeper learning curve.
Can I try ClickFunnels and Instapage for free?
ClickFunnels offers a 14-day free trial. Instapage offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
ClickFunnels

ClickFunnels

The original sales funnel builder

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

  • ✓Best-in-class funnel builder with proven templates
  • ✓One-click upsells and order bumps increase average order value
  • ✓100,000+ member community and FunnelFlix training
Try ClickFunnels FreeRead Full Review
ClickFunnels

Choose ClickFunnels if...

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Not ideal if: Businesses needing a full ecommerce store, blog, or CRM

$97/moTry Free
Instapage

Choose Instapage if...

Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation

Not ideal if: Small businesses or anyone needing more than just landing pages

$299/moVisit Site