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ClickFunnelsClickFunnels
VS
KeapKeap

ClickFunnels vs Keap

A side-by-side comparison to help you choose the right platform for your business.

ClickFunnels

ClickFunnels

The original sales funnel builder

$97/month
4.5/ 5

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Try ClickFunnels
Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website

Feature Comparison

FeatureClickFunnelsKeap
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingPro plan onlyYes
A/B TestingYesYes
EcommerceYesYes
Membership SitesYesNo
Affiliate ManagementPro plan onlyNo
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSNoNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanClickFunnelsKeap
Free PlanNoNo
Free Trial14 days14 days
Basic$97/mo$249/mo
Pro$297/mo$349/mo

Pros & Cons

ClickFunnels

Pros

  • ✓Best-in-class funnel builder with proven templates
  • ✓One-click upsells and order bumps increase average order value
  • ✓100,000+ member community and FunnelFlix training
  • ✓Built-in A/B split testing on every page
  • ✓Share Funnels for easy collaboration

Cons

  • ✗Starts at $97/month - more expensive than most alternatives
  • ✗Email automation only on Pro plan ($297/month)
  • ✗No native webinar hosting
  • ✗Page editor can be sluggish on complex pages

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Frequently Asked Questions

What is the difference between ClickFunnels and Keap?
ClickFunnels is the original sales funnel builder, and is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps. Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing.
Which is cheaper, ClickFunnels or Keap?
ClickFunnels starts at $97/month, while Keap starts at $249/month. ClickFunnels is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have funnel builder?
No, Keap does not include built-in funnel builder. If funnel builder is important to you, ClickFunnels offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, ClickFunnels or Keap?
For beginners, ClickFunnels is generally the easier starting point with plans starting at $97/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try ClickFunnels and Keap for free?
ClickFunnels offers a 14-day free trial. Keap offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
ClickFunnels

ClickFunnels

The original sales funnel builder

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

  • ✓Best-in-class funnel builder with proven templates
  • ✓One-click upsells and order bumps increase average order value
  • ✓100,000+ member community and FunnelFlix training
Try ClickFunnels FreeRead Full Review
ClickFunnels

Choose ClickFunnels if...

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Not ideal if: Businesses needing a full ecommerce store, blog, or CRM

$97/moTry Free
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site