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ClickFunnelsClickFunnels
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UnbounceUnbounce

ClickFunnels vs Unbounce

A side-by-side comparison to help you choose the right platform for your business.

ClickFunnels

ClickFunnels

The original sales funnel builder

$97/month
4.5/ 5

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Try ClickFunnels
Unbounce

Unbounce

AI-powered landing page builder

$99/month
4/ 5

PPC advertisers wanting AI-optimised landing pages with advanced testing

Visit Website

Feature Comparison

FeatureClickFunnelsUnbounce
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingPro plan onlyNo
A/B TestingYesYes
EcommerceYesNo
Membership SitesYesNo
Affiliate ManagementPro plan onlyNo
Webinar HostingNoNo
Built-in CRMNoNo
Blog / CMSNoNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanClickFunnelsUnbounce
Free PlanNoNo
Free Trial14 days14 days
Basic$97/mo$99/mo
Pro$297/mo$145/mo
Accelerate-$240/mo

Pros & Cons

ClickFunnels

Pros

  • ✓Best-in-class funnel builder with proven templates
  • ✓One-click upsells and order bumps increase average order value
  • ✓100,000+ member community and FunnelFlix training
  • ✓Built-in A/B split testing on every page
  • ✓Share Funnels for easy collaboration

Cons

  • ✗Starts at $97/month - more expensive than most alternatives
  • ✗Email automation only on Pro plan ($297/month)
  • ✗No native webinar hosting
  • ✗Page editor can be sluggish on complex pages

Unbounce

Pros

  • ✓Smart Traffic AI automatically routes visitors to highest-converting variant
  • ✓Dynamic text replacement for PPC campaigns
  • ✓Pop-ups and sticky bars included
  • ✓100+ high-quality landing page templates
  • ✓Strong A/B testing capabilities

Cons

  • ✗Expensive for just landing pages ($99/month)
  • ✗Not a funnel builder - single pages only
  • ✗No email marketing or CRM
  • ✗No checkout or payment processing

Frequently Asked Questions

What is the difference between ClickFunnels and Unbounce?
ClickFunnels is the original sales funnel builder, and is entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, ClickFunnels or Unbounce?
ClickFunnels starts at $97/month, while Unbounce starts at $99/month. ClickFunnels is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have funnel builder?
No, Unbounce does not include built-in funnel builder. If funnel builder is important to you, ClickFunnels offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, ClickFunnels or Unbounce?
For beginners, ClickFunnels is generally the easier starting point with plans starting at $97/month. Unbounce is ppc advertisers wanting ai-optimised landing pages with advanced testing, which may involve a steeper learning curve.
Can I try ClickFunnels and Unbounce for free?
ClickFunnels offers a 14-day free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
ClickFunnels

ClickFunnels

The original sales funnel builder

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

  • ✓Best-in-class funnel builder with proven templates
  • ✓One-click upsells and order bumps increase average order value
  • ✓100,000+ member community and FunnelFlix training
Try ClickFunnels FreeRead Full Review
ClickFunnels

Choose ClickFunnels if...

Entrepreneurs and marketers who want to build high-converting sales funnels with upsells and order bumps

Not ideal if: Businesses needing a full ecommerce store, blog, or CRM

$97/moTry Free
Unbounce

Choose Unbounce if...

PPC advertisers wanting AI-optimised landing pages with advanced testing

Not ideal if: Anyone needing complete sales funnels, email, or ecommerce

$99/moVisit Site