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FunnelKitFunnelKit
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HubSpotHubSpot

FunnelKit vs HubSpot

A side-by-side comparison to help you choose the right platform for your business.

FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

$99.5/year
4/ 5

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Visit Website
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website

Feature Comparison

FeatureFunnelKitHubSpot
Funnel BuilderYesNo
Landing PagesYesProfessional plan+
Email MarketingVia automations add-onYes
A/B TestingYesProfessional plan+
EcommerceYesVia integrations
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSWordPressYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanFunnelKitHubSpot
Free PlanNoYes
Free TrialNoNo
Basic$99.5/moFree
Plus$199.5/mo$20/mo
Professional$399.5/mo$890/mo
Marketing Hub Enterprise-$3600/mo

Pros & Cons

FunnelKit

Pros

  • ✓Deep WooCommerce integration with one-click upsells and order bumps
  • ✓Works with popular WordPress page builders like Elementor and Divi
  • ✓Advanced checkout page customisation and field optimisation
  • ✓Built-in A/B testing for funnels and checkout pages
  • ✓One-time annual fee instead of monthly recurring costs

Cons

  • ✗Requires WordPress and WooCommerce - not a hosted solution
  • ✗Setup and configuration more technical than SaaS alternatives
  • ✗No built-in email marketing without the automations add-on
  • ✗Limited to the WordPress ecosystem

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Frequently Asked Questions

What is the difference between FunnelKit and HubSpot?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation.
Which is cheaper, FunnelKit or HubSpot?
FunnelKit starts at $99.5/year, while HubSpot starts at free to start. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does HubSpot have funnel builder?
No, HubSpot does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to HubSpot through a third-party integration.
Which platform is better for beginners, FunnelKit or HubSpot?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. FunnelKit is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site, which may involve a steeper learning curve.
Can I try FunnelKit and HubSpot for free?
FunnelKit does not currently offer a free plan or free trial. HubSpot offers a free plan. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
Visit HubSpot
FunnelKit

Choose FunnelKit if...

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Not ideal if: Non-technical users wanting a hosted, all-in-one solution

$99.5/moVisit Site
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site