FunnelKitVS
Instapage
InstapageFunnelKit vs Instapage
A side-by-side comparison to help you choose the right platform for your business.
FunnelKit
WordPress and WooCommerce funnel builder plugin
$99.5/year
4/ 5
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
Visit Website
Instapage
Enterprise landing page platform for advertising teams
$299/month
4/ 5
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Visit WebsiteFeature Comparison
| Feature | FunnelKit | Instapage |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Via automations add-on | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | No | No |
| Blog / CMS | WordPress | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | FunnelKit | Instapage |
|---|---|---|
| Free Plan | No | No |
| Free Trial | No | 14 days |
| Basic | $99.5/mo | $299/mo |
| Plus | $199.5/mo | $599/mo |
| Professional | $399.5/mo | - |
Pros & Cons
FunnelKit
Pros
- ✓Deep WooCommerce integration with one-click upsells and order bumps
- ✓Works with popular WordPress page builders like Elementor and Divi
- ✓Advanced checkout page customisation and field optimisation
- ✓Built-in A/B testing for funnels and checkout pages
- ✓One-time annual fee instead of monthly recurring costs
Cons
- ✗Requires WordPress and WooCommerce - not a hosted solution
- ✗Setup and configuration more technical than SaaS alternatives
- ✗No built-in email marketing without the automations add-on
- ✗Limited to the WordPress ecosystem
Instapage
Pros
- ✓Pixel-perfect drag-and-drop landing page editor
- ✓AdMap feature visually connects ads to matching landing pages
- ✓Built-in heatmaps and advanced analytics
- ✓Team collaboration with real-time editing and comments
- ✓AMP landing page support for mobile speed
Cons
- ✗Very expensive at $299/month for just landing pages
- ✗No funnel builder, email marketing, or ecommerce features
- ✗Conversion limits on lower plans can restrict scaling
- ✗Overkill for small businesses or solo marketers
Frequently Asked Questions
What is the difference between FunnelKit and Instapage?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. Instapage is enterprise landing page platform for advertising teams, and is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation.
Which is cheaper, FunnelKit or Instapage?
FunnelKit starts at $99.5/year, while Instapage starts at $299/month. FunnelKit is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Instapage have funnel builder?
No, Instapage does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to Instapage through a third-party integration.
Which platform is better for beginners, FunnelKit or Instapage?
For beginners, FunnelKit is generally the easier starting point with plans starting at $99.5/year. Instapage is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation, which may involve a steeper learning curve.
Can I try FunnelKit and Instapage for free?
FunnelKit does not currently offer a free plan or free trial. Instapage offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose FunnelKit if...
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
Not ideal if: Non-technical users wanting a hosted, all-in-one solution
$99.5/moVisit Site
Choose Instapage if...
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Not ideal if: Small businesses or anyone needing more than just landing pages
$299/moVisit Site