Skip to main content
FunnelKitFunnelKit
VS
KeapKeap

FunnelKit vs Keap

A side-by-side comparison to help you choose the right platform for your business.

FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

$99.5/year
4/ 5

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Visit Website
Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website

Feature Comparison

FeatureFunnelKitKeap
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingVia automations add-onYes
A/B TestingYesYes
EcommerceYesYes
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSWordPressNo
Custom DomainYesNo
Drag & Drop EditorYesYes

Pricing

PlanFunnelKitKeap
Free PlanNoNo
Free TrialNo14 days
Basic$99.5/mo$249/mo
Plus$199.5/mo$349/mo
Professional$399.5/mo-

Pros & Cons

FunnelKit

Pros

  • ✓Deep WooCommerce integration with one-click upsells and order bumps
  • ✓Works with popular WordPress page builders like Elementor and Divi
  • ✓Advanced checkout page customisation and field optimisation
  • ✓Built-in A/B testing for funnels and checkout pages
  • ✓One-time annual fee instead of monthly recurring costs

Cons

  • ✗Requires WordPress and WooCommerce - not a hosted solution
  • ✗Setup and configuration more technical than SaaS alternatives
  • ✗No built-in email marketing without the automations add-on
  • ✗Limited to the WordPress ecosystem

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

Frequently Asked Questions

What is the difference between FunnelKit and Keap?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing.
Which is cheaper, FunnelKit or Keap?
FunnelKit starts at $99.5/year, while Keap starts at $249/month. FunnelKit is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Keap have funnel builder?
No, Keap does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to Keap through a third-party integration.
Which platform is better for beginners, FunnelKit or Keap?
For beginners, FunnelKit is generally the easier starting point with plans starting at $99.5/year. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try FunnelKit and Keap for free?
FunnelKit does not currently offer a free plan or free trial. Keap offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

  • ✓Deep WooCommerce integration with one-click upsells and order bumps
  • ✓Works with popular WordPress page builders like Elementor and Divi
  • ✓Advanced checkout page customisation and field optimisation
Visit FunnelKit
FunnelKit

Choose FunnelKit if...

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Not ideal if: Non-technical users wanting a hosted, all-in-one solution

$99.5/moVisit Site
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site