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ShopifyShopify

FunnelKit vs Shopify

A side-by-side comparison to help you choose the right platform for your business.

FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

$99.5/year
4/ 5

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Visit Website
Shopify

Shopify

Ecommerce platform for online stores

$39/month
4.5/ 5

Product-based businesses needing a full ecommerce store with inventory management

Visit Website

Feature Comparison

FeatureFunnelKitShopify
Funnel BuilderYesNo
Landing PagesYesVia apps
Email MarketingVia automations add-onShopify Email
A/B TestingYesVia apps
EcommerceYesYes
Membership SitesNoVia apps
Affiliate ManagementNoVia apps
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSWordPressYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanFunnelKitShopify
Free PlanNoNo
Free TrialNo3 days
Basic$99.5/mo$39/mo
Plus$199.5/mo$105/mo
Professional$399.5/mo$399/mo

Pros & Cons

FunnelKit

Pros

  • ✓Deep WooCommerce integration with one-click upsells and order bumps
  • ✓Works with popular WordPress page builders like Elementor and Divi
  • ✓Advanced checkout page customisation and field optimisation
  • ✓Built-in A/B testing for funnels and checkout pages
  • ✓One-time annual fee instead of monthly recurring costs

Cons

  • ✗Requires WordPress and WooCommerce - not a hosted solution
  • ✗Setup and configuration more technical than SaaS alternatives
  • ✗No built-in email marketing without the automations add-on
  • ✗Limited to the WordPress ecosystem

Shopify

Pros

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
  • ✓POS for in-person sales
  • ✓Powers 4+ million online stores worldwide

Cons

  • ✗No built-in funnel builder (requires third-party apps)
  • ✗Transaction fees unless using Shopify Payments
  • ✗Not designed for service businesses or digital products
  • ✗No one-click upsells without apps

Frequently Asked Questions

What is the difference between FunnelKit and Shopify?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, FunnelKit or Shopify?
FunnelKit starts at $99.5/year, while Shopify starts at $39/month. Shopify is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Shopify have funnel builder?
No, Shopify does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to Shopify through a third-party integration.
Which platform is better for beginners, FunnelKit or Shopify?
For beginners, Shopify is generally the easier starting point with plans starting at $39/month. FunnelKit is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site, which may involve a steeper learning curve.
Can I try FunnelKit and Shopify for free?
FunnelKit does not currently offer a free plan or free trial. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Shopify

Shopify

Ecommerce platform for online stores

Product-based businesses needing a full ecommerce store with inventory management

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
Visit Shopify
FunnelKit

Choose FunnelKit if...

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Not ideal if: Non-technical users wanting a hosted, all-in-one solution

$99.5/moVisit Site
Shopify

Choose Shopify if...

Product-based businesses needing a full ecommerce store with inventory management

Not ideal if: Service businesses, coaches, or anyone focused on sales funnels

$39/moVisit Site