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FunnelKitFunnelKit
VS
Thrive ThemesThrive Themes

FunnelKit vs Thrive Themes

A side-by-side comparison to help you choose the right platform for your business.

FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

$99.5/year
4/ 5

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Visit Website
Thrive Themes

Thrive Themes

WordPress conversion-focused toolkit

$299/year
4/ 5

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Visit Website

Feature Comparison

FeatureFunnelKitThrive Themes
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingVia automations add-onNo
A/B TestingYesYes
EcommerceYesNo
Membership SitesNoYes
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMNoNo
Blog / CMSWordPressWordPress
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanFunnelKitThrive Themes
Free PlanNoNo
Free TrialNoNo
Basic$99.5/mo$299/mo
Plus$199.5/mo-
Professional$399.5/mo-

Pros & Cons

FunnelKit

Pros

  • Deep WooCommerce integration with one-click upsells and order bumps
  • Works with popular WordPress page builders like Elementor and Divi
  • Advanced checkout page customisation and field optimisation
  • Built-in A/B testing for funnels and checkout pages
  • One-time annual fee instead of monthly recurring costs

Cons

  • Requires WordPress and WooCommerce - not a hosted solution
  • Setup and configuration more technical than SaaS alternatives
  • No built-in email marketing without the automations add-on
  • Limited to the WordPress ecosystem

Thrive Themes

Pros

  • Comprehensive WordPress toolkit - page builder, quizzes, comments, leads, and more
  • Thrive Architect is one of the best WordPress visual editors
  • A/B testing built in via Thrive Optimize
  • Thrive Leads for advanced opt-in form creation and targeting
  • One annual price for the entire suite of 10+ plugins

Cons

  • Requires WordPress - not a standalone hosted platform
  • No built-in email marketing or CRM (integrates with third-party tools)
  • No dedicated funnel builder with multi-step sequences
  • Can slow down WordPress sites if too many Thrive plugins are active

Frequently Asked Questions

What is the difference between FunnelKit and Thrive Themes?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. Thrive Themes is wordpress conversion-focused toolkit, and is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes.
Which is cheaper, FunnelKit or Thrive Themes?
FunnelKit starts at $99.5/year, while Thrive Themes starts at $299/year. FunnelKit is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Thrive Themes have funnel builder?
No, Thrive Themes does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to Thrive Themes through a third-party integration.
Which platform is better for beginners, FunnelKit or Thrive Themes?
For beginners, FunnelKit is generally the easier starting point with plans starting at $99.5/year. Thrive Themes is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes, which may involve a steeper learning curve.
Can I try FunnelKit and Thrive Themes for free?
FunnelKit does not currently offer a free plan or free trial. Thrive Themes does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

FunnelKit

Choose FunnelKit if...

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Not ideal if: Non-technical users wanting a hosted, all-in-one solution

$99.5/moVisit Site
Thrive Themes

Choose Thrive Themes if...

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Not ideal if: Users wanting a hosted solution or those who need built-in email and funnel features

$299/moVisit Site