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FunnelKitFunnelKit
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UnbounceUnbounce

FunnelKit vs Unbounce

A side-by-side comparison to help you choose the right platform for your business.

FunnelKit

FunnelKit

WordPress and WooCommerce funnel builder plugin

$99.5/year
4/ 5

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Visit Website
Unbounce

Unbounce

AI-powered landing page builder

$99/month
4/ 5

PPC advertisers wanting AI-optimised landing pages with advanced testing

Visit Website

Feature Comparison

FeatureFunnelKitUnbounce
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingVia automations add-onNo
A/B TestingYesYes
EcommerceYesNo
Membership SitesNoNo
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMNoNo
Blog / CMSWordPressNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanFunnelKitUnbounce
Free PlanNoNo
Free TrialNo14 days
Basic$99.5/mo$99/mo
Plus$199.5/mo$145/mo
Professional$399.5/mo$240/mo

Pros & Cons

FunnelKit

Pros

  • Deep WooCommerce integration with one-click upsells and order bumps
  • Works with popular WordPress page builders like Elementor and Divi
  • Advanced checkout page customisation and field optimisation
  • Built-in A/B testing for funnels and checkout pages
  • One-time annual fee instead of monthly recurring costs

Cons

  • Requires WordPress and WooCommerce - not a hosted solution
  • Setup and configuration more technical than SaaS alternatives
  • No built-in email marketing without the automations add-on
  • Limited to the WordPress ecosystem

Unbounce

Pros

  • Smart Traffic AI automatically routes visitors to highest-converting variant
  • Dynamic text replacement for PPC campaigns
  • Pop-ups and sticky bars included
  • 100+ high-quality landing page templates
  • Strong A/B testing capabilities

Cons

  • Expensive for just landing pages ($99/month)
  • Not a funnel builder - single pages only
  • No email marketing or CRM
  • No checkout or payment processing

Frequently Asked Questions

What is the difference between FunnelKit and Unbounce?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, FunnelKit or Unbounce?
FunnelKit starts at $99.5/year, while Unbounce starts at $99/month. Unbounce is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have funnel builder?
No, Unbounce does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, FunnelKit or Unbounce?
For beginners, Unbounce is generally the easier starting point with plans starting at $99/month. FunnelKit is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site, which may involve a steeper learning curve.
Can I try FunnelKit and Unbounce for free?
FunnelKit does not currently offer a free plan or free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

FunnelKit

Choose FunnelKit if...

WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site

Not ideal if: Non-technical users wanting a hosted, all-in-one solution

$99.5/moVisit Site
Unbounce

Choose Unbounce if...

PPC advertisers wanting AI-optimised landing pages with advanced testing

Not ideal if: Anyone needing complete sales funnels, email, or ecommerce