FunnelKitVS
Unbounce
UnbounceFunnelKit vs Unbounce
A side-by-side comparison to help you choose the right platform for your business.

FunnelKit
WordPress and WooCommerce funnel builder plugin
$99.5/year
4/ 5
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
Visit Website
Unbounce
AI-powered landing page builder
$99/month
4/ 5
PPC advertisers wanting AI-optimised landing pages with advanced testing
Visit WebsiteFeature Comparison
| Feature | FunnelKit | Unbounce |
|---|---|---|
| Funnel Builder | Yes | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Via automations add-on | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | No | No |
| Blog / CMS | WordPress | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | FunnelKit | Unbounce |
|---|---|---|
| Free Plan | No | No |
| Free Trial | No | 14 days |
| Basic | $99.5/mo | $99/mo |
| Plus | $199.5/mo | $145/mo |
| Professional | $399.5/mo | $240/mo |
Pros & Cons
FunnelKit
Pros
- ✓Deep WooCommerce integration with one-click upsells and order bumps
- ✓Works with popular WordPress page builders like Elementor and Divi
- ✓Advanced checkout page customisation and field optimisation
- ✓Built-in A/B testing for funnels and checkout pages
- ✓One-time annual fee instead of monthly recurring costs
Cons
- ✗Requires WordPress and WooCommerce - not a hosted solution
- ✗Setup and configuration more technical than SaaS alternatives
- ✗No built-in email marketing without the automations add-on
- ✗Limited to the WordPress ecosystem
Unbounce
Pros
- ✓Smart Traffic AI automatically routes visitors to highest-converting variant
- ✓Dynamic text replacement for PPC campaigns
- ✓Pop-ups and sticky bars included
- ✓100+ high-quality landing page templates
- ✓Strong A/B testing capabilities
Cons
- ✗Expensive for just landing pages ($99/month)
- ✗Not a funnel builder - single pages only
- ✗No email marketing or CRM
- ✗No checkout or payment processing
Frequently Asked Questions
What is the difference between FunnelKit and Unbounce?
FunnelKit is wordpress and woocommerce funnel builder plugin, and is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, FunnelKit or Unbounce?
FunnelKit starts at $99.5/year, while Unbounce starts at $99/month. Unbounce is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have funnel builder?
No, Unbounce does not include built-in funnel builder. If funnel builder is important to you, FunnelKit offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, FunnelKit or Unbounce?
For beginners, Unbounce is generally the easier starting point with plans starting at $99/month. FunnelKit is woocommerce store owners wanting to add sales funnels and checkout optimisation to their existing wordpress site, which may involve a steeper learning curve.
Can I try FunnelKit and Unbounce for free?
FunnelKit does not currently offer a free plan or free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict

Choose FunnelKit if...
WooCommerce store owners wanting to add sales funnels and checkout optimisation to their existing WordPress site
Not ideal if: Non-technical users wanting a hosted, all-in-one solution
$99.5/moVisit Site

Choose Unbounce if...
PPC advertisers wanting AI-optimised landing pages with advanced testing
Not ideal if: Anyone needing complete sales funnels, email, or ecommerce
$99/moVisit Site