GetResponseVS
Instapage
InstapageGetResponse vs Instapage
A side-by-side comparison to help you choose the right platform for your business.
GetResponse
Email marketing and marketing automation
Free
4/ 5
Businesses focused on email marketing and automation with basic funnel needs
Visit Website
Instapage
Enterprise landing page platform for advertising teams
$299/month
4/ 5
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Visit WebsiteFeature Comparison
| Feature | GetResponse | Instapage |
|---|---|---|
| Funnel Builder | Basic (Conversion Funnels) | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | Yes | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | GetResponse | Instapage |
|---|---|---|
| Free Plan | Yes | No |
| Free Trial | 30 days | 14 days |
| Free | Free | $299/mo |
| Email Marketing | $19/mo | $599/mo |
| Marketing Automation | $59/mo | - |
| Ecommerce Marketing | $119/mo | - |
Pros & Cons
GetResponse
Pros
- ✓Advanced email marketing with visual automation builder
- ✓Native webinar hosting (unique among competitors)
- ✓Free plan available (500 contacts)
- ✓30-day free trial on paid plans
- ✓200+ landing page templates
Cons
- ✗Funnel builder is basic compared to ClickFunnels
- ✗No one-click upsells or order bumps
- ✗No affiliate programme management
- ✗Pricing scales with contact count
Instapage
Pros
- ✓Pixel-perfect drag-and-drop landing page editor
- ✓AdMap feature visually connects ads to matching landing pages
- ✓Built-in heatmaps and advanced analytics
- ✓Team collaboration with real-time editing and comments
- ✓AMP landing page support for mobile speed
Cons
- ✗Very expensive at $299/month for just landing pages
- ✗No funnel builder, email marketing, or ecommerce features
- ✗Conversion limits on lower plans can restrict scaling
- ✗Overkill for small businesses or solo marketers
Frequently Asked Questions
What is the difference between GetResponse and Instapage?
GetResponse is email marketing and marketing automation, and is businesses focused on email marketing and automation with basic funnel needs. Instapage is enterprise landing page platform for advertising teams, and is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation.
Which is cheaper, GetResponse or Instapage?
GetResponse starts at free to start, while Instapage starts at $299/month. GetResponse is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Instapage have email marketing?
No, Instapage does not include built-in email marketing. If email marketing is important to you, GetResponse offers this feature natively. You may be able to add it to Instapage through a third-party integration.
Which platform is better for beginners, GetResponse or Instapage?
For beginners, GetResponse is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Instapage is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation, which may involve a steeper learning curve.
Can I try GetResponse and Instapage for free?
GetResponse offers a free plan. Instapage offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose GetResponse if...
Businesses focused on email marketing and automation with basic funnel needs
Not ideal if: Those needing advanced sales funnels with upsells and checkout optimisation
FreeVisit Site
Choose Instapage if...
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Not ideal if: Small businesses or anyone needing more than just landing pages
$299/moVisit Site