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GoHighLevelGoHighLevel
VS
OntraportOntraport

GoHighLevel vs Ontraport

A side-by-side comparison to help you choose the right platform for your business.

GoHighLevel

GoHighLevel

All-in-one CRM and marketing platform for agencies

$97/month
4/ 5

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Visit Website
Ontraport

Ontraport

CRM and marketing automation for growing businesses

$79/month
3.5/ 5

Established businesses needing a CRM with advanced marketing automation

Visit Website

Feature Comparison

FeatureGoHighLevelOntraport
Funnel BuilderYesNo
Landing PagesYesYes
Email MarketingYesYes
A/B TestingYesYes
EcommerceYesYes
Membership SitesYesYes
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanGoHighLevelOntraport
Free PlanNoNo
Free Trial14 days14 days
Starter$97/mo$79/mo
Unlimited$297/mo$147/mo
SaaS Pro$497/mo$297/mo
Enterprise-$497/mo

Pros & Cons

GoHighLevel

Pros

  • ✓Full CRM with pipeline management
  • ✓White-label option for agencies (SaaS Pro)
  • ✓Built-in reputation management and review requests
  • ✓Two-way SMS and calling built in
  • ✓Unlimited contacts on higher plans

Cons

  • ✗Steep learning curve - complex interface
  • ✗Designed for agencies, not individual entrepreneurs
  • ✗Funnel templates not as polished as ClickFunnels
  • ✗Customer support can be inconsistent

Ontraport

Pros

  • ✓True CRM with lead scoring and contact tracking
  • ✓Advanced email marketing with up to 4-way A/B testing
  • ✓Two-way SMS and direct mail automation
  • ✓Visual campaign builder for complex automation
  • ✓All features available on every plan

Cons

  • ✗No dedicated funnel builder
  • ✗Steeper learning curve than ClickFunnels
  • ✗Smaller community and fewer training resources
  • ✗Page builder less polished than competitors

Frequently Asked Questions

What is the difference between GoHighLevel and Ontraport?
GoHighLevel is all-in-one crm and marketing platform for agencies, and is marketing agencies wanting to white-label a crm and funnel builder for clients. Ontraport is crm and marketing automation for growing businesses, and is established businesses needing a crm with advanced marketing automation.
Which is cheaper, GoHighLevel or Ontraport?
GoHighLevel starts at $97/month, while Ontraport starts at $79/month. Ontraport is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Ontraport have funnel builder?
No, Ontraport does not include built-in funnel builder. If funnel builder is important to you, GoHighLevel offers this feature natively. You may be able to add it to Ontraport through a third-party integration.
Which platform is better for beginners, GoHighLevel or Ontraport?
For beginners, Ontraport is generally the easier starting point with plans starting at $79/month. GoHighLevel is marketing agencies wanting to white-label a crm and funnel builder for clients, which may involve a steeper learning curve.
Can I try GoHighLevel and Ontraport for free?
GoHighLevel offers a 14-day free trial. Ontraport offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
GoHighLevel

GoHighLevel

All-in-one CRM and marketing platform for agencies

Marketing agencies wanting to white-label a CRM and funnel builder for clients

  • ✓Full CRM with pipeline management
  • ✓White-label option for agencies (SaaS Pro)
  • ✓Built-in reputation management and review requests
Visit GoHighLevel
GoHighLevel

Choose GoHighLevel if...

Marketing agencies wanting to white-label a CRM and funnel builder for clients

Not ideal if: Solo entrepreneurs wanting a simple, focused funnel builder

$97/moVisit Site
Ontraport

Choose Ontraport if...

Established businesses needing a CRM with advanced marketing automation

Not ideal if: Beginners wanting to quickly build and launch sales funnels

$79/moVisit Site