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HubSpotHubSpot
VS
KajabiKajabi

HubSpot vs Kajabi

A side-by-side comparison to help you choose the right platform for your business.

HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website
Kajabi

Kajabi

Platform for selling online courses and memberships

$149/month
4.5/ 5

Course creators, coaches, and membership site owners who want an all-in-one platform

Visit Website

Feature Comparison

FeatureHubSpotKajabi
Funnel BuilderNoYes
Landing PagesProfessional plan+Yes
Email MarketingYesYes
A/B TestingProfessional plan+No
EcommerceVia integrationsYes
Membership SitesNoYes
Affiliate ManagementNoYes
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSYesYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanHubSpotKajabi
Free PlanYesNo
Free TrialNo14 days
Free CRMFree$149/mo
Marketing Hub Starter$20/mo$199/mo
Marketing Hub Professional$890/mo$399/mo
Marketing Hub Enterprise$3600/mo-

Pros & Cons

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Kajabi

Pros

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
  • ✓No transaction fees on any plan
  • ✓Mobile app for students to access content

Cons

  • ✗Expensive - starts at $149/month
  • ✗Funnel builder is basic compared to ClickFunnels
  • ✗No built-in A/B testing
  • ✗Limited to digital products - not ideal for physical goods

Frequently Asked Questions

What is the difference between HubSpot and Kajabi?
HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation. Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform.
Which is cheaper, HubSpot or Kajabi?
HubSpot starts at free to start, while Kajabi starts at $149/month. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does HubSpot have funnel builder?
No, HubSpot does not include built-in funnel builder. If funnel builder is important to you, Kajabi offers this feature natively. You may be able to add it to HubSpot through a third-party integration.
Which platform is better for beginners, HubSpot or Kajabi?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Kajabi is course creators, coaches, and membership site owners who want an all-in-one platform, which may involve a steeper learning curve.
Can I try HubSpot and Kajabi for free?
HubSpot offers a free plan. Kajabi offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site
Kajabi

Choose Kajabi if...

Course creators, coaches, and membership site owners who want an all-in-one platform

Not ideal if: Businesses focused primarily on sales funnels or physical product sales

$149/moVisit Site