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HubSpotHubSpot
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KartraKartra

HubSpot vs Kartra

A side-by-side comparison to help you choose the right platform for your business.

HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website
Kartra

Kartra

All-in-one marketing platform

$99/month
4/ 5

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Visit Website

Feature Comparison

FeatureHubSpotKartra
Funnel BuilderNoYes
Landing PagesProfessional plan+Yes
Email MarketingYesYes
A/B TestingProfessional plan+Yes
EcommerceVia integrationsYes
Membership SitesNoYes
Affiliate ManagementNoYes
Webinar HostingNoYes
Built-in CRMYesYes
Blog / CMSYesNo
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanHubSpotKartra
Free PlanYesNo
Free TrialNo14 days
Free CRMFree$99/mo
Marketing Hub Starter$20/mo$199/mo
Marketing Hub Professional$890/mo$299/mo
Marketing Hub Enterprise$3600/mo$499/mo

Pros & Cons

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Kartra

Pros

  • ✓True all-in-one platform - funnels, email, memberships, video hosting
  • ✓Built-in webinar hosting and video marketing
  • ✓Affiliate management on all plans
  • ✓Visual campaign builder for complex automation
  • ✓Helpdesk and calendar booking included

Cons

  • ✗Starts at $99/month with limited contacts (2,500)
  • ✗Smaller community compared to ClickFunnels
  • ✗Steeper learning curve due to breadth of features
  • ✗Template library not as large as competitors

Frequently Asked Questions

What is the difference between HubSpot and Kartra?
HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation. Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars.
Which is cheaper, HubSpot or Kartra?
HubSpot starts at free to start, while Kartra starts at $99/month. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does HubSpot have funnel builder?
No, HubSpot does not include built-in funnel builder. If funnel builder is important to you, Kartra offers this feature natively. You may be able to add it to HubSpot through a third-party integration.
Which platform is better for beginners, HubSpot or Kartra?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Kartra is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars, which may involve a steeper learning curve.
Can I try HubSpot and Kartra for free?
HubSpot offers a free plan. Kartra offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
Visit HubSpot
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site
Kartra

Choose Kartra if...

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Not ideal if: Beginners who only need a simple funnel builder

$99/moVisit Site