HubSpotVS
Shopify
ShopifyHubSpot vs Shopify
A side-by-side comparison to help you choose the right platform for your business.
HubSpot
Enterprise CRM, marketing, sales, and service platform
Free
4.5/ 5
Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation
Visit Website
Shopify
Ecommerce platform for online stores
$39/month
4.5/ 5
Product-based businesses needing a full ecommerce store with inventory management
Visit WebsiteFeature Comparison
| Feature | HubSpot | Shopify |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Professional plan+ | Via apps |
| Email Marketing | Yes | Shopify Email |
| A/B Testing | Professional plan+ | Via apps |
| Ecommerce | Via integrations | Yes |
| Membership Sites | No | Via apps |
| Affiliate Management | No | Via apps |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | Yes |
| Blog / CMS | Yes | Yes |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | HubSpot | Shopify |
|---|---|---|
| Free Plan | Yes | No |
| Free Trial | No | 3 days |
| Free CRM | Free | $39/mo |
| Marketing Hub Starter | $20/mo | $105/mo |
| Marketing Hub Professional | $890/mo | $399/mo |
| Marketing Hub Enterprise | $3600/mo | - |
Pros & Cons
HubSpot
Pros
- ✓Free CRM with contact management, deals, and tasks
- ✓Industry-leading marketing automation and workflows
- ✓Extensive reporting and attribution dashboards
- ✓Massive integration ecosystem with 1,500+ apps
- ✓Unified platform covering marketing, sales, service, and CMS
Cons
- ✗Marketing Hub Professional starts at $890/month - very expensive
- ✗Many key features locked behind Professional or Enterprise tiers
- ✗Annual contracts required on Professional and Enterprise plans
- ✗Steep learning curve due to the breadth of the platform
Shopify
Pros
- ✓Best ecommerce platform for product-based businesses
- ✓Massive app store with 8,000+ integrations
- ✓Built-in inventory management and shipping
- ✓POS for in-person sales
- ✓Powers 4+ million online stores worldwide
Cons
- ✗No built-in funnel builder (requires third-party apps)
- ✗Transaction fees unless using Shopify Payments
- ✗Not designed for service businesses or digital products
- ✗No one-click upsells without apps
Frequently Asked Questions
What is the difference between HubSpot and Shopify?
HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, HubSpot or Shopify?
HubSpot starts at free to start, while Shopify starts at $39/month. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Do HubSpot and Shopify offer the same features?
HubSpot and Shopify share many of the same core features. The main differences come down to pricing, ease of use, and which specific workflows each platform optimizes for. We recommend trying both to see which fits your needs.
Which platform is better for beginners, HubSpot or Shopify?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Shopify is product-based businesses needing a full ecommerce store with inventory management, which may involve a steeper learning curve.
Can I try HubSpot and Shopify for free?
HubSpot offers a free plan. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose HubSpot if...
Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation
Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages
FreeVisit Site
Choose Shopify if...
Product-based businesses needing a full ecommerce store with inventory management
Not ideal if: Service businesses, coaches, or anyone focused on sales funnels
$39/moVisit Site