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HubSpot vs Thrive Themes

A side-by-side comparison to help you choose the right platform for your business.

HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Free
4.5/ 5

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Visit Website
Thrive Themes

Thrive Themes

WordPress conversion-focused toolkit

$299/year
4/ 5

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Visit Website

Feature Comparison

FeatureHubSpotThrive Themes
Funnel BuilderNoNo
Landing PagesProfessional plan+Yes
Email MarketingYesNo
A/B TestingProfessional plan+Yes
EcommerceVia integrationsNo
Membership SitesNoYes
Affiliate ManagementNoNo
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSYesWordPress
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanHubSpotThrive Themes
Free PlanYesNo
Free TrialNoNo
Free CRMFree$299/mo
Marketing Hub Starter$20/mo-
Marketing Hub Professional$890/mo-
Marketing Hub Enterprise$3600/mo-

Pros & Cons

HubSpot

Pros

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
  • ✓Massive integration ecosystem with 1,500+ apps
  • ✓Unified platform covering marketing, sales, service, and CMS

Cons

  • ✗Marketing Hub Professional starts at $890/month - very expensive
  • ✗Many key features locked behind Professional or Enterprise tiers
  • ✗Annual contracts required on Professional and Enterprise plans
  • ✗Steep learning curve due to the breadth of the platform

Thrive Themes

Pros

  • ✓Comprehensive WordPress toolkit - page builder, quizzes, comments, leads, and more
  • ✓Thrive Architect is one of the best WordPress visual editors
  • ✓A/B testing built in via Thrive Optimize
  • ✓Thrive Leads for advanced opt-in form creation and targeting
  • ✓One annual price for the entire suite of 10+ plugins

Cons

  • ✗Requires WordPress - not a standalone hosted platform
  • ✗No built-in email marketing or CRM (integrates with third-party tools)
  • ✗No dedicated funnel builder with multi-step sequences
  • ✗Can slow down WordPress sites if too many Thrive plugins are active

Frequently Asked Questions

What is the difference between HubSpot and Thrive Themes?
HubSpot is enterprise crm, marketing, sales, and service platform, and is mid-size to enterprise businesses wanting a unified crm, marketing, and sales platform with advanced automation. Thrive Themes is wordpress conversion-focused toolkit, and is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes.
Which is cheaper, HubSpot or Thrive Themes?
HubSpot starts at free to start, while Thrive Themes starts at $299/year. HubSpot is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Thrive Themes have email marketing?
No, Thrive Themes does not include built-in email marketing. If email marketing is important to you, HubSpot offers this feature natively. You may be able to add it to Thrive Themes through a third-party integration.
Which platform is better for beginners, HubSpot or Thrive Themes?
For beginners, HubSpot is generally the easier starting point because it offers a free plan, so you can explore the platform without any upfront cost. Thrive Themes is wordpress users wanting a full conversion toolkit with landing pages, opt-in forms, a/b testing, and quizzes, which may involve a steeper learning curve.
Can I try HubSpot and Thrive Themes for free?
HubSpot offers a free plan. Thrive Themes does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
HubSpot

HubSpot

Enterprise CRM, marketing, sales, and service platform

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

  • ✓Free CRM with contact management, deals, and tasks
  • ✓Industry-leading marketing automation and workflows
  • ✓Extensive reporting and attribution dashboards
Visit HubSpot
HubSpot

Choose HubSpot if...

Mid-size to enterprise businesses wanting a unified CRM, marketing, and sales platform with advanced automation

Not ideal if: Small businesses or solopreneurs on a budget needing simple funnels or landing pages

FreeVisit Site
Thrive Themes

Choose Thrive Themes if...

WordPress users wanting a full conversion toolkit with landing pages, opt-in forms, A/B testing, and quizzes

Not ideal if: Users wanting a hosted solution or those who need built-in email and funnel features

$299/moVisit Site