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InstapageInstapage
VS
KajabiKajabi

Instapage vs Kajabi

A side-by-side comparison to help you choose the right platform for your business.

Instapage

Instapage

Enterprise landing page platform for advertising teams

$299/month
4/ 5

Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation

Visit Website
Kajabi

Kajabi

Platform for selling online courses and memberships

$149/month
4.5/ 5

Course creators, coaches, and membership site owners who want an all-in-one platform

Visit Website

Feature Comparison

FeatureInstapageKajabi
Funnel BuilderNoYes
Landing PagesYesYes
Email MarketingNoYes
A/B TestingYesNo
EcommerceNoYes
Membership SitesNoYes
Affiliate ManagementNoYes
Webinar HostingNoNo
Built-in CRMNoYes
Blog / CMSNoYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanInstapageKajabi
Free PlanNoNo
Free Trial14 days14 days
Build$299/mo$149/mo
Convert$599/mo$199/mo
Pro-$399/mo

Pros & Cons

Instapage

Pros

  • ✓Pixel-perfect drag-and-drop landing page editor
  • ✓AdMap feature visually connects ads to matching landing pages
  • ✓Built-in heatmaps and advanced analytics
  • ✓Team collaboration with real-time editing and comments
  • ✓AMP landing page support for mobile speed

Cons

  • ✗Very expensive at $299/month for just landing pages
  • ✗No funnel builder, email marketing, or ecommerce features
  • ✗Conversion limits on lower plans can restrict scaling
  • ✗Overkill for small businesses or solo marketers

Kajabi

Pros

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
  • ✓No transaction fees on any plan
  • ✓Mobile app for students to access content

Cons

  • ✗Expensive - starts at $149/month
  • ✗Funnel builder is basic compared to ClickFunnels
  • ✗No built-in A/B testing
  • ✗Limited to digital products - not ideal for physical goods

Frequently Asked Questions

What is the difference between Instapage and Kajabi?
Instapage is enterprise landing page platform for advertising teams, and is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation. Kajabi is platform for selling online courses and memberships, and is course creators, coaches, and membership site owners who want an all-in-one platform.
Which is cheaper, Instapage or Kajabi?
Instapage starts at $299/month, while Kajabi starts at $149/month. Kajabi is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Instapage have funnel builder?
No, Instapage does not include built-in funnel builder. If funnel builder is important to you, Kajabi offers this feature natively. You may be able to add it to Instapage through a third-party integration.
Which platform is better for beginners, Instapage or Kajabi?
For beginners, Kajabi is generally the easier starting point with plans starting at $149/month. Instapage is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation, which may involve a steeper learning curve.
Can I try Instapage and Kajabi for free?
Instapage offers a 14-day free trial. Kajabi offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Kajabi

Kajabi

Platform for selling online courses and memberships

Course creators, coaches, and membership site owners who want an all-in-one platform

  • ✓Best platform for selling online courses and memberships
  • ✓Beautiful, professional templates
  • ✓Built-in email marketing and automation
Visit Kajabi
Instapage

Choose Instapage if...

Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation

Not ideal if: Small businesses or anyone needing more than just landing pages

$299/moVisit Site
Kajabi

Choose Kajabi if...

Course creators, coaches, and membership site owners who want an all-in-one platform

Not ideal if: Businesses focused primarily on sales funnels or physical product sales

$149/moVisit Site