InstapageVS
Kartra
KartraInstapage vs Kartra
A side-by-side comparison to help you choose the right platform for your business.
Instapage
Enterprise landing page platform for advertising teams
$299/month
4/ 5
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Visit Website
Kartra
All-in-one marketing platform
$99/month
4/ 5
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Visit WebsiteFeature Comparison
| Feature | Instapage | Kartra |
|---|---|---|
| Funnel Builder | No | Yes |
| Landing Pages | Yes | Yes |
| Email Marketing | No | Yes |
| A/B Testing | Yes | Yes |
| Ecommerce | No | Yes |
| Membership Sites | No | Yes |
| Affiliate Management | No | Yes |
| Webinar Hosting | No | Yes |
| Built-in CRM | No | Yes |
| Blog / CMS | No | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Instapage | Kartra |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Build | $299/mo | $99/mo |
| Convert | $599/mo | $199/mo |
| Gold | - | $299/mo |
| Platinum | - | $499/mo |
Pros & Cons
Instapage
Pros
- ✓Pixel-perfect drag-and-drop landing page editor
- ✓AdMap feature visually connects ads to matching landing pages
- ✓Built-in heatmaps and advanced analytics
- ✓Team collaboration with real-time editing and comments
- ✓AMP landing page support for mobile speed
Cons
- ✗Very expensive at $299/month for just landing pages
- ✗No funnel builder, email marketing, or ecommerce features
- ✗Conversion limits on lower plans can restrict scaling
- ✗Overkill for small businesses or solo marketers
Kartra
Pros
- ✓True all-in-one platform - funnels, email, memberships, video hosting
- ✓Built-in webinar hosting and video marketing
- ✓Affiliate management on all plans
- ✓Visual campaign builder for complex automation
- ✓Helpdesk and calendar booking included
Cons
- ✗Starts at $99/month with limited contacts (2,500)
- ✗Smaller community compared to ClickFunnels
- ✗Steeper learning curve due to breadth of features
- ✗Template library not as large as competitors
Frequently Asked Questions
What is the difference between Instapage and Kartra?
Instapage is enterprise landing page platform for advertising teams, and is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation. Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars.
Which is cheaper, Instapage or Kartra?
Instapage starts at $299/month, while Kartra starts at $99/month. Kartra is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Instapage have funnel builder?
No, Instapage does not include built-in funnel builder. If funnel builder is important to you, Kartra offers this feature natively. You may be able to add it to Instapage through a third-party integration.
Which platform is better for beginners, Instapage or Kartra?
For beginners, Kartra is generally the easier starting point with plans starting at $99/month. Instapage is enterprise advertising teams running large-scale ppc campaigns needing post-click optimisation, which may involve a steeper learning curve.
Can I try Instapage and Kartra for free?
Instapage offers a 14-day free trial. Kartra offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Instapage if...
Enterprise advertising teams running large-scale PPC campaigns needing post-click optimisation
Not ideal if: Small businesses or anyone needing more than just landing pages
$299/moVisit Site
Choose Kartra if...
Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars
Not ideal if: Beginners who only need a simple funnel builder
$99/moVisit Site