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KartraKartra
VS
ShopifyShopify

Kartra vs Shopify

A side-by-side comparison to help you choose the right platform for your business.

Kartra

Kartra

All-in-one marketing platform

$99/month
4/ 5

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Visit Website
Shopify

Shopify

Ecommerce platform for online stores

$39/month
4.5/ 5

Product-based businesses needing a full ecommerce store with inventory management

Visit Website

Feature Comparison

FeatureKartraShopify
Funnel BuilderYesNo
Landing PagesYesVia apps
Email MarketingYesShopify Email
A/B TestingYesVia apps
EcommerceYesYes
Membership SitesYesVia apps
Affiliate ManagementYesVia apps
Webinar HostingYesNo
Built-in CRMYesYes
Blog / CMSNoYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanKartraShopify
Free PlanNoNo
Free Trial14 days3 days
Starter$99/mo$39/mo
Silver$199/mo$105/mo
Gold$299/mo$399/mo
Platinum$499/mo-

Pros & Cons

Kartra

Pros

  • ✓True all-in-one platform - funnels, email, memberships, video hosting
  • ✓Built-in webinar hosting and video marketing
  • ✓Affiliate management on all plans
  • ✓Visual campaign builder for complex automation
  • ✓Helpdesk and calendar booking included

Cons

  • ✗Starts at $99/month with limited contacts (2,500)
  • ✗Smaller community compared to ClickFunnels
  • ✗Steeper learning curve due to breadth of features
  • ✗Template library not as large as competitors

Shopify

Pros

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
  • ✓POS for in-person sales
  • ✓Powers 4+ million online stores worldwide

Cons

  • ✗No built-in funnel builder (requires third-party apps)
  • ✗Transaction fees unless using Shopify Payments
  • ✗Not designed for service businesses or digital products
  • ✗No one-click upsells without apps

Frequently Asked Questions

What is the difference between Kartra and Shopify?
Kartra is all-in-one marketing platform, and is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, Kartra or Shopify?
Kartra starts at $99/month, while Shopify starts at $39/month. Shopify is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Shopify have funnel builder?
No, Shopify does not include built-in funnel builder. If funnel builder is important to you, Kartra offers this feature natively. You may be able to add it to Shopify through a third-party integration.
Which platform is better for beginners, Kartra or Shopify?
For beginners, Shopify is generally the easier starting point with plans starting at $39/month. Kartra is businesses wanting an all-in-one platform with email, funnels, memberships, and webinars, which may involve a steeper learning curve.
Can I try Kartra and Shopify for free?
Kartra offers a 14-day free trial. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Shopify

Shopify

Ecommerce platform for online stores

Product-based businesses needing a full ecommerce store with inventory management

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
Visit Shopify
Kartra

Choose Kartra if...

Businesses wanting an all-in-one platform with email, funnels, memberships, and webinars

Not ideal if: Beginners who only need a simple funnel builder

$99/moVisit Site
Shopify

Choose Shopify if...

Product-based businesses needing a full ecommerce store with inventory management

Not ideal if: Service businesses, coaches, or anyone focused on sales funnels

$39/moVisit Site