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KeapKeap
VS
SamCartSamCart

Keap vs SamCart

A side-by-side comparison to help you choose the right platform for your business.

Keap

Keap

CRM and marketing automation for small businesses

$249/month
3.5/ 5

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Visit Website
SamCart

SamCart

Checkout and cart platform for creators

$59/month
4/ 5

Creators and businesses wanting the highest-converting checkout experience

Visit Website

Feature Comparison

FeatureKeapSamCart
Funnel BuilderNoNo
Landing PagesYesBasic
Email MarketingYesNo
A/B TestingYesYes
EcommerceYesYes
Membership SitesNoNo
Affiliate ManagementNoScale plan
Webinar HostingNoNo
Built-in CRMYesNo
Blog / CMSNoNo
Custom DomainNoYes
Drag & Drop EditorYesYes

Pricing

PlanKeapSamCart
Free PlanNoNo
Free Trial14 days7 days
Pro$249/mo$59/mo
Max$349/mo$119/mo
Scale-$299/mo

Pros & Cons

Keap

Pros

  • ✓Powerful CRM with deep contact management and lead scoring
  • ✓Advanced email and SMS marketing automation sequences
  • ✓Built-in invoicing and payment processing
  • ✓Appointment scheduling and pipeline management included
  • ✓Over 20 years of development and refinement

Cons

  • ✗Expensive starting price at $249/month
  • ✗Steep learning curve for the automation builder
  • ✗No dedicated funnel builder or membership sites
  • ✗Contact-based pricing can escalate quickly as lists grow

SamCart

Pros

  • ✓Best-in-class checkout page optimisation
  • ✓One-click upsells and order bumps
  • ✓Subscription and payment plan support
  • ✓A/B testing on checkout pages
  • ✓Clean, high-converting checkout templates

Cons

  • ✗Not a funnel builder - focuses only on checkout
  • ✗No built-in email marketing
  • ✗Landing page builder is very basic
  • ✗Needs pairing with other tools for a complete funnel

Frequently Asked Questions

What is the difference between Keap and SamCart?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. SamCart is checkout and cart platform for creators, and is creators and businesses wanting the highest-converting checkout experience.
Which is cheaper, Keap or SamCart?
Keap starts at $249/month, while SamCart starts at $59/month. SamCart is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does SamCart have email marketing?
No, SamCart does not include built-in email marketing. If email marketing is important to you, Keap offers this feature natively. You may be able to add it to SamCart through a third-party integration.
Which platform is better for beginners, Keap or SamCart?
For beginners, SamCart is generally the easier starting point with plans starting at $59/month. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Keap and SamCart for free?
Keap offers a 14-day free trial. SamCart offers a 7-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4/5 rating
SamCart

SamCart

Checkout and cart platform for creators

Creators and businesses wanting the highest-converting checkout experience

  • ✓Best-in-class checkout page optimisation
  • ✓One-click upsells and order bumps
  • ✓Subscription and payment plan support
Visit SamCart
Keap

Choose Keap if...

Small businesses needing a mature CRM with advanced marketing automation and payment processing

Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform

$249/moVisit Site
SamCart

Choose SamCart if...

Creators and businesses wanting the highest-converting checkout experience

Not ideal if: Those needing an all-in-one funnel builder with landing pages and email

$59/moVisit Site