KeapVS
WP Simple Pay
WP Simple PayKeap vs WP Simple Pay
A side-by-side comparison to help you choose the right platform for your business.
Keap
CRM and marketing automation for small businesses
$249/month
3.5/ 5
Small businesses needing a mature CRM with advanced marketing automation and payment processing
Visit Website
WP Simple Pay
Stripe payment forms plugin for WordPress
$49.5/year
3.5/ 5
WordPress site owners needing simple Stripe payment forms without a full ecommerce setup
Visit WebsiteFeature Comparison
| Feature | Keap | WP Simple Pay |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Yes | No |
| Email Marketing | Yes | No |
| A/B Testing | Yes | No |
| Ecommerce | Yes | Basic (payment forms) |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | WordPress |
| Custom Domain | No | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Keap | WP Simple Pay |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | No |
| Pro | $249/mo | $49.5/mo |
| Max | $349/mo | $99.5/mo |
| Professional | - | $199.5/mo |
| Elite | - | $299.5/mo |
Pros & Cons
Keap
Pros
- ✓Powerful CRM with deep contact management and lead scoring
- ✓Advanced email and SMS marketing automation sequences
- ✓Built-in invoicing and payment processing
- ✓Appointment scheduling and pipeline management included
- ✓Over 20 years of development and refinement
Cons
- ✗Expensive starting price at $249/month
- ✗Steep learning curve for the automation builder
- ✗No dedicated funnel builder or membership sites
- ✗Contact-based pricing can escalate quickly as lists grow
WP Simple Pay
Pros
- ✓Simple Stripe payment forms without needing WooCommerce
- ✓Supports subscriptions, payment plans, and one-time payments
- ✓Lightweight plugin that does not slow down WordPress sites
- ✓Coupon codes and custom amount fields supported
- ✓Easy setup with no coding required
Cons
- ✗Only works with Stripe as the payment processor
- ✗No funnel building, landing pages, or marketing features
- ✗Not a full ecommerce solution - just payment forms
- ✗Requires WordPress - not a standalone platform
Frequently Asked Questions
What is the difference between Keap and WP Simple Pay?
Keap is crm and marketing automation for small businesses, and is small businesses needing a mature crm with advanced marketing automation and payment processing. WP Simple Pay is stripe payment forms plugin for wordpress, and is wordpress site owners needing simple stripe payment forms without a full ecommerce setup.
Which is cheaper, Keap or WP Simple Pay?
Keap starts at $249/month, while WP Simple Pay starts at $49.5/year. WP Simple Pay is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does WP Simple Pay have landing pages?
No, WP Simple Pay does not include built-in landing pages. If landing pages is important to you, Keap offers this feature natively. You may be able to add it to WP Simple Pay through a third-party integration.
Which platform is better for beginners, Keap or WP Simple Pay?
For beginners, WP Simple Pay is generally the easier starting point with plans starting at $49.5/year. Keap is small businesses needing a mature crm with advanced marketing automation and payment processing, which may involve a steeper learning curve.
Can I try Keap and WP Simple Pay for free?
Keap offers a 14-day free trial. WP Simple Pay does not currently offer a free plan or free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Keap if...
Small businesses needing a mature CRM with advanced marketing automation and payment processing
Not ideal if: Entrepreneurs looking for a funnel builder or budget-friendly marketing platform
$249/moVisit Site
Choose WP Simple Pay if...
WordPress site owners needing simple Stripe payment forms without a full ecommerce setup
Not ideal if: Businesses needing a full checkout flow, funnels, or support for multiple payment gateways
$49.5/moVisit Site