LeadpagesVS
Unbounce
UnbounceLeadpages vs Unbounce
A side-by-side comparison to help you choose the right platform for your business.
Leadpages
Landing page builder for small businesses
$49/month
4/ 5
Small businesses focused on lead generation through landing pages and pop-ups
Visit Website
Unbounce
AI-powered landing page builder
$99/month
4/ 5
PPC advertisers wanting AI-optimised landing pages with advanced testing
Visit WebsiteFeature Comparison
| Feature | Leadpages | Unbounce |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Yes | Yes |
| Email Marketing | No | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Pro plan (basic) | No |
| Membership Sites | No | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | No | No |
| Blog / CMS | Yes | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Leadpages | Unbounce |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Standard | $49/mo | $99/mo |
| Pro | $99/mo | $145/mo |
| Accelerate | - | $240/mo |
Pros & Cons
Leadpages
Pros
- ✓200+ high-converting landing page templates
- ✓Leadboxes pop-ups and alert bars for lead capture
- ✓Integrates with 40+ email and CRM platforms
- ✓Affordable starting price at $49/month
- ✓Can be embedded on any existing website
Cons
- ✗Not a funnel builder - no multi-step selling sequences
- ✗No built-in email automation
- ✗No affiliate management tools
- ✗No one-click upsells or order bumps
Unbounce
Pros
- ✓Smart Traffic AI automatically routes visitors to highest-converting variant
- ✓Dynamic text replacement for PPC campaigns
- ✓Pop-ups and sticky bars included
- ✓100+ high-quality landing page templates
- ✓Strong A/B testing capabilities
Cons
- ✗Expensive for just landing pages ($99/month)
- ✗Not a funnel builder - single pages only
- ✗No email marketing or CRM
- ✗No checkout or payment processing
Frequently Asked Questions
What is the difference between Leadpages and Unbounce?
Leadpages is landing page builder for small businesses, and is small businesses focused on lead generation through landing pages and pop-ups. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, Leadpages or Unbounce?
Leadpages starts at $49/month, while Unbounce starts at $99/month. Leadpages is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have blog / cms?
No, Unbounce does not include built-in blog / cms. If blog / cms is important to you, Leadpages offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, Leadpages or Unbounce?
For beginners, Leadpages is generally the easier starting point with plans starting at $49/month. Unbounce is ppc advertisers wanting ai-optimised landing pages with advanced testing, which may involve a steeper learning curve.
Can I try Leadpages and Unbounce for free?
Leadpages offers a 14-day free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Choose Leadpages if...
Small businesses focused on lead generation through landing pages and pop-ups
Not ideal if: Businesses needing complete sales funnels with checkout and upsells
$49/moVisit Site
Choose Unbounce if...
PPC advertisers wanting AI-optimised landing pages with advanced testing
Not ideal if: Anyone needing complete sales funnels, email, or ecommerce
$99/moVisit Site