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OntraportOntraport
VS
ShopifyShopify

Ontraport vs Shopify

A side-by-side comparison to help you choose the right platform for your business.

Ontraport

Ontraport

CRM and marketing automation for growing businesses

$79/month
3.5/ 5

Established businesses needing a CRM with advanced marketing automation

Visit Website
Shopify

Shopify

Ecommerce platform for online stores

$39/month
4.5/ 5

Product-based businesses needing a full ecommerce store with inventory management

Visit Website

Feature Comparison

FeatureOntraportShopify
Funnel BuilderNoNo
Landing PagesYesVia apps
Email MarketingYesShopify Email
A/B TestingYesVia apps
EcommerceYesYes
Membership SitesYesVia apps
Affiliate ManagementNoVia apps
Webinar HostingNoNo
Built-in CRMYesYes
Blog / CMSNoYes
Custom DomainYesYes
Drag & Drop EditorYesYes

Pricing

PlanOntraportShopify
Free PlanNoNo
Free Trial14 days3 days
Basic$79/mo$39/mo
Plus$147/mo$105/mo
Pro$297/mo$399/mo
Enterprise$497/mo-

Pros & Cons

Ontraport

Pros

  • ✓True CRM with lead scoring and contact tracking
  • ✓Advanced email marketing with up to 4-way A/B testing
  • ✓Two-way SMS and direct mail automation
  • ✓Visual campaign builder for complex automation
  • ✓All features available on every plan

Cons

  • ✗No dedicated funnel builder
  • ✗Steeper learning curve than ClickFunnels
  • ✗Smaller community and fewer training resources
  • ✗Page builder less polished than competitors

Shopify

Pros

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
  • ✓POS for in-person sales
  • ✓Powers 4+ million online stores worldwide

Cons

  • ✗No built-in funnel builder (requires third-party apps)
  • ✗Transaction fees unless using Shopify Payments
  • ✗Not designed for service businesses or digital products
  • ✗No one-click upsells without apps

Frequently Asked Questions

What is the difference between Ontraport and Shopify?
Ontraport is crm and marketing automation for growing businesses, and is established businesses needing a crm with advanced marketing automation. Shopify is ecommerce platform for online stores, and is product-based businesses needing a full ecommerce store with inventory management.
Which is cheaper, Ontraport or Shopify?
Ontraport starts at $79/month, while Shopify starts at $39/month. Shopify is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Ontraport have blog / cms?
No, Ontraport does not include built-in blog / cms. If blog / cms is important to you, Shopify offers this feature natively. You may be able to add it to Ontraport through a third-party integration.
Which platform is better for beginners, Ontraport or Shopify?
For beginners, Shopify is generally the easier starting point with plans starting at $39/month. Ontraport is established businesses needing a crm with advanced marketing automation, which may involve a steeper learning curve.
Can I try Ontraport and Shopify for free?
Ontraport offers a 14-day free trial. Shopify offers a 3-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.

The Verdict

Winner4.5/5 rating
Shopify

Shopify

Ecommerce platform for online stores

Product-based businesses needing a full ecommerce store with inventory management

  • ✓Best ecommerce platform for product-based businesses
  • ✓Massive app store with 8,000+ integrations
  • ✓Built-in inventory management and shipping
Visit Shopify
Ontraport

Choose Ontraport if...

Established businesses needing a CRM with advanced marketing automation

Not ideal if: Beginners wanting to quickly build and launch sales funnels

$79/moVisit Site
Shopify

Choose Shopify if...

Product-based businesses needing a full ecommerce store with inventory management

Not ideal if: Service businesses, coaches, or anyone focused on sales funnels

$39/moVisit Site