OntraportVS
Unbounce
UnbounceOntraport vs Unbounce
A side-by-side comparison to help you choose the right platform for your business.
Ontraport
CRM and marketing automation for growing businesses
$79/month
3.5/ 5
Established businesses needing a CRM with advanced marketing automation
Visit Website
Unbounce
AI-powered landing page builder
$99/month
4/ 5
PPC advertisers wanting AI-optimised landing pages with advanced testing
Visit WebsiteFeature Comparison
| Feature | Ontraport | Unbounce |
|---|---|---|
| Funnel Builder | No | No |
| Landing Pages | Yes | Yes |
| Email Marketing | Yes | No |
| A/B Testing | Yes | Yes |
| Ecommerce | Yes | No |
| Membership Sites | Yes | No |
| Affiliate Management | No | No |
| Webinar Hosting | No | No |
| Built-in CRM | Yes | No |
| Blog / CMS | No | No |
| Custom Domain | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
Pricing
| Plan | Ontraport | Unbounce |
|---|---|---|
| Free Plan | No | No |
| Free Trial | 14 days | 14 days |
| Basic | $79/mo | $99/mo |
| Plus | $147/mo | $145/mo |
| Pro | $297/mo | $240/mo |
| Enterprise | $497/mo | - |
Pros & Cons
Ontraport
Pros
- ✓True CRM with lead scoring and contact tracking
- ✓Advanced email marketing with up to 4-way A/B testing
- ✓Two-way SMS and direct mail automation
- ✓Visual campaign builder for complex automation
- ✓All features available on every plan
Cons
- ✗No dedicated funnel builder
- ✗Steeper learning curve than ClickFunnels
- ✗Smaller community and fewer training resources
- ✗Page builder less polished than competitors
Unbounce
Pros
- ✓Smart Traffic AI automatically routes visitors to highest-converting variant
- ✓Dynamic text replacement for PPC campaigns
- ✓Pop-ups and sticky bars included
- ✓100+ high-quality landing page templates
- ✓Strong A/B testing capabilities
Cons
- ✗Expensive for just landing pages ($99/month)
- ✗Not a funnel builder - single pages only
- ✗No email marketing or CRM
- ✗No checkout or payment processing
Frequently Asked Questions
What is the difference between Ontraport and Unbounce?
Ontraport is crm and marketing automation for growing businesses, and is established businesses needing a crm with advanced marketing automation. Unbounce is ai-powered landing page builder, and is ppc advertisers wanting ai-optimised landing pages with advanced testing.
Which is cheaper, Ontraport or Unbounce?
Ontraport starts at $79/month, while Unbounce starts at $99/month. Ontraport is the more affordable option. Be sure to compare what each plan includes, as the cheapest plan may not cover all the features you need.
Does Unbounce have email marketing?
No, Unbounce does not include built-in email marketing. If email marketing is important to you, Ontraport offers this feature natively. You may be able to add it to Unbounce through a third-party integration.
Which platform is better for beginners, Ontraport or Unbounce?
For beginners, Ontraport is generally the easier starting point with plans starting at $79/month. Unbounce is ppc advertisers wanting ai-optimised landing pages with advanced testing, which may involve a steeper learning curve.
Can I try Ontraport and Unbounce for free?
Ontraport offers a 14-day free trial. Unbounce offers a 14-day free trial. We recommend taking advantage of any free options to test each platform before committing to a paid plan.
The Verdict
Winner4/5 rating
Unbounce
AI-powered landing page builder
PPC advertisers wanting AI-optimised landing pages with advanced testing
- ✓Smart Traffic AI automatically routes visitors to highest-converting variant
- ✓Dynamic text replacement for PPC campaigns
- ✓Pop-ups and sticky bars included
Choose Ontraport if...
Established businesses needing a CRM with advanced marketing automation
Not ideal if: Beginners wanting to quickly build and launch sales funnels
$79/moVisit Site
Choose Unbounce if...
PPC advertisers wanting AI-optimised landing pages with advanced testing
Not ideal if: Anyone needing complete sales funnels, email, or ecommerce
$99/moVisit Site