Funnel Builder Secrets Review: Is This Premium ClickFunnels Bundle Worth It?

Funnel Builder Secrets is the most comprehensive (and most expensive) training bundle in the ClickFunnels ecosystem. It combines months of ClickFunnels Enterprise access with advanced training, copywriting tools, and traffic strategies - all in a single purchase.

This review covers what each package includes, whether the pricing makes sense compared to paying monthly, and who should consider this investment.

What Is Funnel Builder Secrets?

Funnel Builder Secrets (FBS) is a premium bundle created by Russell Brunson that packages ClickFunnels software access with advanced training. Instead of paying for ClickFunnels monthly and buying training courses separately, FBS bundles everything into a single upfront payment.

It is designed for entrepreneurs and business owners who are committed to building their business with ClickFunnels and want the highest-tier access plus training to maximise their results.

What Is Included?

All three FBS packages include these core components:

Funnel Hacks Masterclass

A comprehensive training course taught by Russell Brunson covering:

• How to research and ethically model your competitors' funnels (funnel hacking)
• The strategy behind building high-converting sales funnels
• Advanced funnel architecture for different business models
• Case studies from successful ClickFunnels users

This is the same masterclass included in Funnel Hacking Secrets, but FBS adds additional components on top.

Funnel Builder Secrets Training

Separate from the masterclass, this training covers:

• Copywriting fundamentals for sales pages and email sequences
• How to structure offers that convert
• Split testing strategies for improving funnel performance
• Social media marketing and paid traffic basics

Traffic Secrets Membership

Access to Russell Brunson's traffic generation training - the strategies covered in his book Traffic Secrets, expanded with additional video modules covering Facebook Ads, Google Ads, YouTube Ads, and organic traffic strategies.

12 Months of Funnel Scripts

Funnel Scripts is a software tool (created by Russell Brunson and Jim Edwards) that generates sales copy for you. Enter information about your product and audience, and it produces:

• Headlines and subject lines
• Sales page copy
• Email sequences
• Webinar scripts
• Ad copy
• Bullet points and calls to action

Funnel Scripts normally costs $797/year as a standalone product. It is included free for 12 months with every FBS package.

ClickFunnels Enterprise Account

The highest tier of ClickFunnels - unlimited funnels, unlimited pages, unlimited contacts, unlimited visitors, Follow-Up Funnels (email/SMS), Backpack (affiliate management), and the full FunnelFlix library. The duration depends on which package you choose.

Pricing and Packages

All packages include the Traffic Secrets membership and a 30-day money-back guarantee.

Is the Pricing Actually a Good Deal?

Let's compare the $2,997 package against paying separately:

The $2,997 package saves nearly $3,000 compared to purchasing everything separately. Even if you only factor in the ClickFunnels subscription ($3,564 for 12 months at Pro pricing), you are getting 12 months of the higher Enterprise tier plus all the training for less than the annual Pro subscription alone.

How FBS Compares to Other ClickFunnels Bundles

The OFA Challenge Platinum is the best entry point for beginners. Funnel Hacking Secrets is good for intermediate users who want the masterclass. Funnel Builder Secrets is for committed users who want maximum access and training.

For a full breakdown of all discount options, see our ClickFunnels discount guide.

Should You Get the $5,997 Package?

The $5,997 package adds 8 personal coaching calls to the $2,997 package. That means you are paying an extra $3,000 for 8 calls - roughly $375 per call.

If you have specific questions about your business and funnel strategy that cannot be answered through the training modules, community, or FunnelFlix, the coaching calls can be valuable. But for most people, the $2,997 package provides everything needed. The training, community support, and FunnelFlix resources are typically sufficient.

Who Should Buy Funnel Builder Secrets?

FBS is right for you if:

• You are committed to using ClickFunnels for at least 6–12 months
• You want the highest-tier Enterprise account with unlimited everything
• You value structured training alongside the software
• You want Funnel Scripts to speed up your copywriting
• You have the budget for an upfront investment and want to save long-term

FBS is not right for you if:

• You have not tried ClickFunnels yet - start with the 14-day free trial first
• You are on a tight monthly budget and prefer to pay $97–$297/month
• You only need a few funnels - the Basic plan at $97/month may be sufficient
• You are not sure whether funnel building fits your business model

Final Verdict

Funnel Builder Secrets is the best value bundle in the ClickFunnels ecosystem - if you know you are going to use the platform long-term. The $2,997 package gives you 12 months of Enterprise access plus training and tools worth nearly $6,000 separately.

However, it is a significant upfront investment. If you are still exploring whether ClickFunnels is right for your business, start with the free trial or the One Funnel Away Challenge. Once you are confident in the platform, FBS is the smartest way to pay for it.