13 Free ClickFunnels Templates You Can Use Today

Building a sales funnel from scratch takes time - choosing a layout, designing each page, writing copy, and connecting all the pieces. These 13 free ClickFunnels templates skip that process entirely. Import any template into your account with one click, customise it with your branding and offer, and go live.

My friend John Koch and I designed these templates with an outside designer specifically for small businesses and entrepreneurs who need professional-looking funnels without the cost of hiring a design team.

You need a ClickFunnels account to use them. If you do not have one, start with the 14-day free trial.

All 13 Free Templates

1. Freelancer Funnel

A clean, professional funnel for freelancers and agencies selling services - web design, copywriting, consulting, photography, or any service-based business. The template includes a headline section, service overview, testimonials area, and a contact form to capture leads.

Best for: Freelancers, consultants, agencies, service providers

2. Digital Marketer Funnel

Designed for digital marketers and network marketers who need to generate leads and build their email list. The template features a bold headline, value proposition bullets, and a prominent opt-in form above the fold.

Best for: Digital marketers, network marketers, affiliate marketers

3. Personal Coach Funnel

A template for life coaches, business coaches, and mentors who need to showcase their expertise and book discovery calls. Includes sections for credentials, client results, a free resource offer, and a booking CTA.

Best for: Life coaches, business coaches, fitness trainers, mentors

4. Dentist Funnel

A local business template designed to fill appointment calendars. The landing page focuses on a single action - booking an appointment - with a clean form, trust indicators (reviews, certifications), and a clear call to action.

Best for: Dentists, dental clinics, local healthcare providers

5. Travel Agent Funnel

A lead capture template for travel agents and tour operators. Visitors enter their details to receive a free consultation, trip quote, or travel guide. The design emphasises destination imagery and a simple sign-up flow.

Best for: Travel agents, tour operators, travel bloggers

6. Fitness Funnel

Built for personal trainers, gyms, and fitness brands. The template is designed to capture leads for a free workout plan, nutrition guide, or trial membership. Strong visual design with space for before/after photos and client testimonials.

Best for: Personal trainers, gyms, fitness coaches, supplement brands

7. Real Estate Funnel

A lead generation funnel for real estate agents. The template captures buyer or seller leads through a free home valuation offer or neighbourhood guide download. Includes sections for agent credentials, recent sales, and testimonials.

Best for: Real estate agents, brokerages, property managers

8. Counsellor Funnel

A professional template for therapists, counsellors, and mental health practitioners. The design is clean and calming, with space for credentials, areas of speciality, and a booking form for initial consultations.

Best for: Therapists, counsellors, psychologists, life coaches

9. Beauty Salon Funnel

Designed for beauty salons, spas, and aesthetic clinics. The template converts social media traffic into booked appointments. A simple form captures name, phone number, and preferred service - enough to follow up and confirm the booking.

Best for: Beauty salons, spas, nail technicians, aesthetic clinics

10. Lead Generation Funnel

A universal lead capture template that works for any industry. The page focuses on a single lead magnet offer (free guide, checklist, webinar, or consultation) with a clean opt-in form. Minimal distractions, maximum conversions.

Best for: Any business that needs to build an email list

11. Chiropractor Funnel

A local healthcare template with the call to action at the top of the page and supporting information below. The inverted layout ensures visitors see the booking form immediately, reducing drop-off on mobile devices.

Best for: Chiropractors, physiotherapists, local healthcare providers

12. Accountant Funnel

A straightforward lead capture page for accountants, bookkeepers, and financial advisors. The template focuses on qualifications and a simple contact form - no one wants to read lengthy descriptions about accounting services. They want to know you are qualified and available.

Best for: Accountants, CPAs, bookkeepers, financial advisors

13. Ebook Opt-In Funnel

A lead magnet funnel designed for capturing email addresses in exchange for a free ebook, PDF guide, or digital resource. The template includes a cover image section, benefit bullets, and a prominent download form. Once you have the lead, you can nurture them with an email sequence towards a paid offer.

Best for: Authors, coaches, marketers, anyone with a digital lead magnet

Why Use a Sales Funnel Template?

A standard website gives visitors dozens of pages to browse, multiple navigation options, and no clear direction. A sales funnel template does the opposite - it guides each visitor through a single path towards one action: submitting their details or making a purchase.

Templates save you time in three ways:

1. No design decisions - the layout, colours, and structure are already optimised for conversions
2. No coding - the ClickFunnels drag-and-drop editor lets you swap text, images, and colours without touching code
3. Proven layouts - these templates use conversion principles (clear headlines, single CTA, social proof placement) based on thousands of split tests

If you want to understand the strategy behind effective funnels, read Russell Brunson's DotCom Secrets - it covers the frameworks these templates are built on.

How To Use These Templates

1. Make sure you have a ClickFunnels account (start with the free trial if you do not have one)
2. Click the share funnel link for the template you want
3. The funnel is automatically imported into your ClickFunnels account
4. Open the funnel in the editor and customise: replace the placeholder text with your copy, swap images for your own, adjust colours to match your brand
5. Connect your payment processor (Stripe or PayPal) if selling a product
6. Set up your domain and publish

You can import as many templates as you want. Each one becomes a separate funnel in your account that you can edit independently.

For a full walkthrough of the ClickFunnels editor, read our how to use ClickFunnels guide or watch our ClickFunnels demo.

Get More From Your Funnels

Once your template is live, here are ways to improve your results:

• Run A/B split tests - test different headlines, images, and button colours to find what converts best. ClickFunnels has split testing built in. For data-backed ideas on what to test, check out 108 Proven Split Test Winners
• Add email automation - set up Follow-Up Funnels to automatically email new leads. The ClickFunnels Pro plan includes built-in email, or you can integrate with Mailchimp, ActiveCampaign, or ConvertKit
• Track your analytics - monitor opt-in rates and conversion rates in the ClickFunnels Stats tab. Aim for a 15%+ opt-in rate on lead generation pages